Discover CADD’s Lead Generation services
If you are reading this article you know what you exactly want. To put it in the simplest possible terms you are looking for potential client information and you are looking for an outside team to get it for you. Let us convince you that we are the team to work with in order to understand what you exactly need and achieve what you exactly wish for, for your company.
Dream team!
Lead generation is not an easy task, it could be very expensive and it could also be a very stressful and complicated process. But it is not impossible with the correct tools and accurate knowledge. It takes a team like CADD with analytical thinking, technical finesse and refined lead generation processes to deliver qualified leads that convert into clients.
We are equipped with skills and expertise to tackle extremely specific client personas that cannot be generated by using AI systems, difficult timelines that give just days or even hours to plan and design intricately planned out and monitored systems that’ll guarantee qualified leads.
Your want is important, your need is a priority.
When we accept projects, the first thing we do is sit with you and discuss what you want from us. Once we have a clear understanding, we put our thinking caps on, do our own research and bring in our expertise to give you the full picture and show you your exact need. This is a back and forth discussion until we agree on the best possible process to achieve the leads the company needs.
When you work with us you will realize that we care about your company and your growth. Therefore, we go the extra mile to give you a service beyond what is expected. For example, we offer a free (Yes you read that right, FREE) consultation on how to streamline your client onboarding process. We analyze the already existing process and propose more effective methods on how to improve the said process.
Your own Cerebro!
Our team will be your personal Cerebro (an X-Men fan would know). Similar to how Professor X uses Cerebro to enhance his powers to spot the mutants, CADD can help you enhance your capacity to spot the right clients from millions of people and connect with them.
Still not convinced that you should work with CADD? Don’t leave yet, you can read about some of the work we have done for companies in the Tech industry, Finance industry, Education industry and Talent Acquisition, maybe it will convince you to work with us 😋. If it still doesn’t, reach out to us so we can be friends 😀.
Our blog series on lead generation processes, trends, tricks and tips are next. Make sure you follow us so that you don’t miss out.
Check out what CADD is all about.
An Introduction to Lead Generation
Welcome to the world of lead generation. If this is your first time hearing about it, you have come to the right place. If you already know about lead generation, well, you can still read on to learn something new because with lead generation there is always something new.
What is a lead?
A lead is a party who is interested in your products or services and has provided you with their contact details.
How you define a lead for your company is specific to your product or service. Clearly defining the uniqueness and specifications of a lead for your company will help you with the lead generation process.
What is lead generation?
Lead generation is the process of orchestrating a strategy to create an interest in a person for a product or service, gather their information and take them on a journey of converting them into a customer.
The ancient method of simply calling up people and persuading them to buy the product or service won’t work anymore and it might even annoy them which could hurt your brand.
In today’s business landscape Lead generation needs to be modern and an intricately planned out process tailor-made for your brand for it to work wonders for your company.
Types of leads
In the lead generation process, we identify two main types of leads. They are called marketing qualified leads and sales qualified leads.
A marketing qualified lead is considered to be a person that most likely can be converted into a sale but isn’t there yet. This type of lead needs additional marketing to convince them to buy the product or service before the sales team gets in contact with them.
A sales-qualified lead is a person who is ready to be contacted by the sales team. This type of lead is usually very much interested in the product or service that they only need a tiny nudge from the sales team to become a paying customer.
How lead generation works
It is essential that the lead generation process follows a gradual, up-to-date, creative and inducing approach to introduce the product or service to potential customers to create an interest and use subtle yet creative methods to collect their information. It is important that you don’t bombard the lead with too much information or become annoying to them.
Main components in a lead generation process are getting traffic to your site and then convincing them to share their contact details with you.
Some of the key methods to increase traffic to your website are social media, SEM and SEO.
Social Media — Social media sites such as LinkedIn, Facebook and Instagram have become extremely popular sites to generate traffic. Posting attractive and informative content to social media platforms or paying for ads is the most effective way to use social media for traffic.
SEM — Search Engine Marketing is a form of online advertising where you pay search engines such as Google or Bing to display ads in search results so that when people search for products or services related to your business your ad will be displayed for them to click on.
SEO — Search Engine Optimization is quite similar to SEM. This too involves getting traffic from search engines but the difference is that you won’t be paying for SEO. This method involves some critical thinking. You have to work towards optimizing your website so that it is in line with the search engine algorithm in order to organically appear higher in search results.
Once you get people to your website, then comes the tricky part where you have to induce them to share their contact details with you. Your creativity is key when it comes to this part of the process.
Content — Content with a high level of creativity and quality will get the job done. The main objective is to entice potential customers with the content which could be a video, case study, blog or even a creative post, in order to get them to share their information.
Landing pages — By presenting your product or service in the most attractive way through a landing page can help educate prospective customers and persuade them to share their information with you. Landing page optimization is something you should consider in order to get the most out of these pages.
Giveaways — Giveaways are a very successful form of lead generation if it’s done after some intense research and analytical thinking. It is crucial that you give away something people would want and something that is related to your product or service. The leads you gather from the giveaway can be nurtured throughout a period of time to eventually convert them to customers.
Lead Gen with CADD
CADD is no ordinary lead generation provider. It takes a team like CADD who has the ability to think analytically, design creatively and has mastered the art of lead generation to deliver you qualified leads that convert into customers.
We are equipped with skills and expertise to tackle extremely specific leads that cannot be generated by using AI systems. We are capable of taking head-on difficult timelines that give just days or even hours to plan and design intricately planned out and monitored lead generation processes that’ll guarantee qualified leads.
You can get to know us more by reading about the work we have done for our clients in the tech industry, finance industry and education industry.
Stay tuned for our next blog article where we share our experience on how to use lead generation effectively in the Finance Industry.
Check out CADD for more info.
Strategies for competitive Lead Generation in Financial Services
It does not matter what size category your company belongs to, be it a startup or an industry giant the need for more leads will never go away. So is the competition, it is tough and here to stay. In order to sidestep the competition or take it head-on, you must pick and choose your battles and be creative in doing so.
Here are some of the tactics we think would work best to help your financial service to attract more leads for your company.
Don’t underestimate the Local leads
The focus in the current context for all financial companies is digital marketing which can be used to reach out to a wider audience. But let us tilt your focus to a different viewpoint which is a smaller yet easy to convert and less competitive lead market; the local leads.
You can approach these leads with a less digital yet more connected approach at your local events and make a lasting connection. By attending local business events, networking events and sporting events you can introduce and promote your services in a more personal and convincing manner. This way there is a face to the sales pitch right in front of them as opposed to a laptop screen and it will have a higher conversion rate of leads to customers.
Everyone loves something free
Sharing something for free which is related to your industry in return for the contact details of the lead is a pretty smart tactic. There are many ways you can do this.
Spend some time developing a compelling piece of content that makes your potential lead’s life easier and make sure that it gives them the extra push to share their email and phone number with you. For example, work on a document that gives out amazing budgeting tips and tactics, investment plans based on salary ranges, spending ratios, etc. People would share their contact details in exchange for a valuable piece of content that will come in handy on a day to day for them.
Offering free courses, learning videos, educational blogs, webinars and consultations will also show substantial growth in potential leads that share their contact with you. Even though these processes are time-consuming your ROI is going to be through the roof.
LinkedIn is king
Almost all of your potential leads are on LinkedIn and financial services are something they are on the watch out for on this platform. This is your time to make moves to build personal and real connections with these leads. You need to actively promote compelling and informative content on this platform regularly apart from the personal contacts you make.
You should also focus on geo-targeting on LinkedIn to get your company name out there. Networking on LinkedIn can only bring in a certain number of leads but geo-targeting if done right can reach a bigger audience and bring in a bigger number of leads.
Try these tactics and let us know which one worked best for you. Connect with us for more insight on lead generation processes.
Check out CADD.
