Q4US – Conference Awareness Campaign
Conference Awareness Campaign
Q4US, a software development company with operations in Finland and Sri Lanka, aimed to launch an awareness campaign targeting attendees of an upcoming conference in the USA. The goal was to promote their presence at the event, where they would have an exhibition stall, with a focus on business development and networking opportunities.
Our campaign strategy
Target Audience Identification
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Compelling Messaging
Created engaging content to promote Q4US’s presence at the conference and highlight their business development and networking opportunities.
Strategic Ad Placement
Deployed ads strategically to maximize reach and engagement among conference attendees.
The campaign successfully engaged the right audience segments, leading to significant exposure and interaction:
Top Three Audience Groups
The campaign effectively reached the top three audience groups most relevant to Q4US’s potential customers.
High Engagement
The high number of impressions and clicks demonstrated strong interest and engagement from the target audience.
Performance Metrics
- Spend: $126.93
- Reach: 16,278
- Impressions: 27,803
- Clicks: 258
Q4USÂ – Website Development
Website Development
To redesign the Q4US website to attract more leads from the US, Europe, Australia, and New Zealand.
The existing content did not align with the company’s desired messaging. To effectively communicate Q4US’s work, we needed to understand the company’s perspective and craft a compelling narrative, integrating it with SEO content.
Our strategy
Website Redesign
Implementing a modern and engaging design that appeals to the target audience.
Enhanced User Experience
Improving site navigation and usability to ensure a seamless user journey.
Compelling Content
Developing content that accurately reflects Q4US’s narrative and effectively communicates their value proposition.
SEO Integration
Establishing a strong foundation for search engine optimization to drive organic traffic.
Progress
Our ongoing efforts have led to significant advancements:
Design Overhaul
The website’s design has been completely revamped to resonate with the target audience.
Improved User Experience
Enhanced navigation and usability ensure a better user journey.
Aligned Messaging
The content now accurately reflects the company’s narrative and effectively communicates its value proposition.
SEO Foundation
SEO efforts are currently in their early stages, laying the groundwork for future growth in organic traffic.
JDE Concrete – Website Development
Concrete Construction
To revamp JDE Concrete’s website, improve overall site health, and achieve a top ranking on search engines in the West Michigan area.
The original website, developed by a third party, suffered from a lack of quality content. Additionally, the complexity of managing a website built externally necessitated a complete rebuild to enhance content quality and improve site health.
Approach
We undertook a comprehensive revamp of the website, focusing on the following key areas:
Modern Template
Implemented a sleek, modern design to enhance user experience.
Easy Navigation
Improved the site’s structure for better accessibility and usability.
SEO Content
Developed high-quality, SEO-optimized content to drive organic traffic.
Progress
The ongoing project has yielded significant improvements:
Improved Site Health
The average page load speed has been reduced to 0.82 seconds.
Optimal Performance
The site performance score has reached a perfect 100.
SEO Success
In the first four months, SEO rankings have shown positive trends, with continuous improvement towards achieving top positions in West Michigan search results.
