Conference Awareness Campaign
Q4US, a software development company with operations in Finland and Sri Lanka, aimed to launch an awareness campaign targeting attendees of an upcoming conference in the USA. The goal was to promote their presence at the event, where they would have an exhibition stall, with a focus on business development and networking opportunities.
Our campaign strategy
Target Audience Identification
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Compelling Messaging
Created engaging content to promote Q4US’s presence at the conference and highlight their business development and networking opportunities.
Strategic Ad Placement
Deployed ads strategically to maximize reach and engagement among conference attendees.
The campaign successfully engaged the right audience segments, leading to significant exposure and interaction:
Top Three Audience Groups
The campaign effectively reached the top three audience groups most relevant to Q4US’s potential customers.
High Engagement
The high number of impressions and clicks demonstrated strong interest and engagement from the target audience.
Performance Metrics
- Spend: $126.93
- Reach: 16,278
- Impressions: 27,803
- Clicks: 258
